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Introduction to Travel and Tourism: An International Approach by Michael M. Coltman

Introduction to Travel and Tourism: An International Approach

by Michael M. Coltman
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Book cover type: Paperback
  • ISBN13: 9780471288626
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 384
  • Original Price: USD 140.95
  • Language: English
  • Edition: N/A
  • Item Weight: 812 grams
  • BISAC Subject(s): Commerce and Industries / Hospitality, Travel & Tourism

The fundamentals of travel and the impacts of tourism throughout history and the world

Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.

Michael M. Coltman is the author of Introduction to Travel and Tourism: An International Approach, published by Wiley.

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