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Invisible Influence: The Hidden Forces That Shape Behavior

Invisible Influence: The Hidden Forces That Shape Behavior

by Jonah Berger
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Book cover type: Paperback
  • ISBN13: 9781476759739
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Simon & Schuster
  • Publisher Imprint: Simon & Schuster
  • Publication Date:
  • Pages: 272
  • Original Price: USD 17.99
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Marketing / Research, Consumer Behavior, and Social Psychology

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

"Jonah Berger has

Berger, Jonah: - Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine's "Year in Ideas."

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