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Iron Tribe: From Garage Hobby to Fitness Franchise by Forrest Walden

Iron Tribe: From Garage Hobby to Fitness Franchise

by Forrest Walden
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Book cover type: Paperback
  • ISBN13: 9781599323909
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Advantage Media Group
  • Publisher Imprint: Advantage Media Group
  • Publication Date:
  • Pages: 156
  • Original Price: USD 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 218 grams
  • BISAC Subject(s): Training, Franchises, and Bodybuilding & Weightlifting

From the Back Cover

Iron Tribe is the fascinating story of how a garage hobby and a passion for
changing people's lives through fitness exploded into the fastest growing
fitness franchise in the country. From early success as the top franchisee in
the country in another fitness franchise, to ministering to people who lived
in a dump in Honduras and realizing that he didn't have it all figured out,
join Forrest for this exciting and often surprising journey. The story
involves birthing a franchise business, creating a non-profit that has
impacted more than 200,000 people with the gift of clean water, and, most
importantly, a vibrant and loving family. The lessons he learned along the
way are applicable to any entrepreneur, executive, or leader who wants to
maximize their time, talents, and resources while living a life of
significance.

Walden, Forrest: -

FORREST WALDEN is the Founder & CEO of Iron Tribe Fitness, the fastest growing, limited-membership, group fitness franchise in North America. Recognized by Entrepreneur, The Wall Street Journal and CRM Magazine, his model has captivated the business world with its uncompromising vision, operational excellence, lightning-fast growth and commitment to giving back.

Fitness is in Walden's blood. A former Auburn University cheerleader, he's made fitness a career since 1996. After organically gaining 30 pounds of muscle in college, others starting asking him how to get into shape. Before he knew it, he was in the personal training industry. He learned his craft as a franchisee of Fitness Together operating the top performing studios in the country. He then sold those locations to become a three-state area director. He grew his territory to 55 studios before selling the business.

In 2007, after finding no fitness facility that would allow the type of exercises he wanted to do, he purchased some equipment and converted his 400-ft.2 garage into a gym. A small group of his friends starting working out together. With amazing results and more fun than any other workout routine in their lives, Walden soon ran out of room. He knew the concept could scale and transform even more lives.

Walden founded Iron Tribe Fitness in 2010 with its first location in Homewood, a suburb of Birmingham, AL. It set growth records in the micro gym industry rocketing to 200 clients in six months and reaching its capacity at the 8-month mark. As of this printing, Iron Tribe has grown to six corporate gyms with nearly 60 franchise territories sold from Naples to Denver.

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