Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet
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About the Book Irresistible Forces ist ein Buch �ber Napster, aber nicht nur �ber Napster. Die Napster-Geschichte selbst ist wichtig, aber noch wichtiger ist ihr Verm�chtnis. Das Napster-Ph�nomen verf�gt �ber eine au ergew�hnliche Kraft zur Massenmobilisierung von Verbrauchern und Gemeinschaftsdenken. Diese unwiderstehliche Kraft - das Internet im Untergrund - hat konventionelle Gesch�ftsmodelle hinweggefegt.
Autor Trevor Merriden beschreibt die Geburt von Napster und seine Entstehung innerhalb der Internet Musik Communities. Er erz�hlt, wie gro e Unternehmen Napster eine ganze Zeitlang ignoriert haben, und sich dann Napster zuwandten, als die Unzul�nglichkeit ihrer eigenen Gesch�ftsmodelle offensichtlich wurde. Als sich die Situation unter den gro en Unternehmen immer weiter zuspitzte, scherten Bertelsmann und Thomas Middelhof aus und taten sich mit Napster zusammen.
Merriden analysiert sehr detailliert das Napster-Erbe und seinen nachhaltigen Einfluss auf das E-Business. Insbesondere besch�ftigt er sich mit der Frage, wie k�nftig der Schutz des Urheberrechts im Internet aussieht und untersucht den Einfluss von Napster auf Musik- und andere Content-Anbieter, den Anstieg von Community-Modellen und die Zukunft der Peer-to-Peer-Technologie.
Trevor Merriden is a journalist specializing in the application of new technology and ideas. He has written, lectured and broadcast on a wide range of business and economic issues for media in Europe, North America and Australiasia. He is currently Editor-in-Chief of Internet Business magazine.
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