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It-Basiertes Nudging Im Kontext Der Gesundheitsversorgung by Muzaffer Arkac

It-Basiertes Nudging Im Kontext Der Gesundheitsversorgung

by Muzaffer Arkac
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Book cover type: Paperback
  • ISBN13: 9783658394288
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 80
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 1. Aufl. 2022
  • Item Weight: 123 grams
  • BISAC Subject(s): Organizational Behavior

Die Nutzung IT-basierter Nudges im medizinischen Dienstleistungssektor, in dem die digitale Transformation zusehends mehr Bedeutung erlangt, ist ein noch sehr junges Themenfeld, dem einerseits wesentliche Potenziale zur Steigerung des Patientennutzens und der Eindämmung von Behandlungskosten beigemessen werden, mit dem andererseits aber auch Kritikpunkte wie unzureichende Effektivität, gar fehlende Wirksamkeit verbunden werden. In dieser Arbeit wird der aktuelle Forschungsstand zu diesem kontrovers diskutierten Thema zusammengefasst und relevante Problemfelder im Kontext der Nudging-assoziierten Digitalisierung in der Gesundheitsbranche identifiziert. Ferner verfolgt die Arbeit das Ziel, IT-basierte Nudges gemä ihrer aktuellen Einsatzbereiche in der Gesundheitsversorgung zu systematisieren sowie deren Entwicklungspotentiale und Zukunftsperspektiven darzustellen.

Der Autor:
Dr. Muzaffer Arkac ist Facharzt für Psychiatrie und Psychotherapie. Er hat das berufsbegleitende Fernstudium Master of Health Business Administration an der FAU Erlangen-Nürnberg erfolgreich absolviert. Im Rahmen seiner mit Auszeichnung abgeschlossenen Masterarbeit hat er sich unter der Leitung von Prof. Dr. Oliver Schöffski dem Forschungsgebiet Nudging gewidmet und dabei schwerpunktmäßig IT-basiertes Nudging in der Gesundheitsversorgung erforscht.

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