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It-Berater Und Soziale Medien: Wer Beeinflusst Technologiekunden? by Ralf Leinemann

It-Berater Und Soziale Medien: Wer Beeinflusst Technologiekunden?

by Ralf Leinemann
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Book cover type: Hardcover
  • ISBN13: 9783642184093
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 224
  • Original Price: EUR 74.76
  • Language: German
  • Edition: 2011
  • Item Weight: 504 grams
  • BISAC Subject(s): Emigration & Immigration

Einleitung.- �berblick.- Welche Wege f�hren nach Rom? - Strategien f�r indirekte Kundenkommunikation.- Die verschiedenen Influencer aus der Sicht der Presse.- Wie informieren sich die Kunden?.- Die Berater.- IT-Analysten.- Presse.- Marktforscher.- Unternehmensberater.- Technologieberater.- Hochschuldozenten.- Blogger - die neuen Influencer.- Die Autoren.

Dr. Ralf Leinemann blickt auf etwa 20 Jahre Erfahrung im Bereich PR, Marketing und Business Development in der IT Branche zurück. Er hat an der Universität Tübingen in Physik promoviert. Bis 2006 war er PR-Direktor bei Hewlett-Packard mit internationaler Verantwortung für Europa, den Mittleren Osten und Afrika. Er hat viele Jahre Erfahrung sowohl in der PR im kommerziellen Bereich ("B2B") als auch im Konsumentenbereich ("B2C"). Zusätzlich hat er über viele Jahre den Bereich Industry Analyst Relations geleitet. Seit 2007 ist Leinemann für die Marketing-Agentur Matchcode tätig und konzentriert sich insbesondere auf die Entwicklung von integrierten Marketing-Konzepten.

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