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It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon

by Ben Bolling , Matthew J. Smith
Save 17% Save 17%
Current price ₹2,826.00
Original price ₹3,392.00
Original price ₹3,392.00
Original price ₹3,392.00
(-17%)
₹2,826.00
Current price ₹2,826.00

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Book cover type: Paperback
  • ISBN13: 9780786476947
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McFarland & Company
  • Publisher Imprint: McFarland & Company
  • Publication Date:
  • Pages: 216
  • Original Price: GBP 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Popular Culture

This collection of 13 new essays employs ethnographic methods to investigate San Diego's Comic-Con International, the largest annual celebration of the popular arts in North America. Working from a common grounding in fan studies, these individual explorations examine a range of cultural practices at an event drawing crowds of nearly 125,000 each summer.

Investigations range from the practices of fans costuming themselves to the talk of corporate marketers. The collection seeks to expand fan studies, exploring Comic-Con International more deeply than any publication before it.

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