Name: J.C. Leyendecker: American Imagist
Brand: ABRAMS
SKU: 9780810995215
Price: 3746.0 INR
Availability: InStock

J.C. Leyendecker: American Imagist

by Laurence S. Cutler

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ISBN13: 9780810995215
Binding: Hardcover
Subject: N/A
Publisher: ABRAMS
Publisher Imprint: ABRAMS
Publication Date: November 1, 2008
Pages: 256
Original Price: GBP 45.0
Language: English
Edition: N/A
Item Weight: 1479 grams
BISAC Subject(s): Individual Artists / General and Graphic Arts / General

About The Book

Oversize and filled with hundreds of popular and rare images, with a revealing text that delves into both his artistic evolution and personal life, J.C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American illustrators and artists.

"The wealth of illustrations here allows readers to reassess for themselves. Leyendecker represented the epitome of craft." --Steven Heller, New York Times

One of the most prolific and successful artists of the Golden Age of American Illustration, J.C. Leyendecker captivated audiences throughout the first half of the 20th century.

Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons--such as the New Year's baby and the Santa Claus that are to this day an integral part of the lexicon of Americana--and was commissioned to paint more Saturday Evening Post covers than any other artist.

Chapters include:

The Leyendecker Life
The Leyendecker Look
The Art of Advertising in a Product-Oriented Society
Master of the Magazine Cover
Book Illustration
Posters: The People's Art
And more!

Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. From National Museum of American Illustration cofounders Laurence S. Cutler and Judy Goffman Cutler, J.C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post.

About The Author

Laurence S. Cutler is an architect, author, and the chairman and cofounder of the National Museum of American Illustration.

Judy Goffman Cutler is an art dealer, author, owner of the American Illustrators Gallery in New York, and a cofounder of the National Museum of American Illustration. The Cutlers live in Newport, Rhode Island.

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