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Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

by John McCreery
Save 21% Save 21%
Current price ₹7,747.00
Original price ₹9,800.00
Original price ₹9,800.00
Original price ₹9,800.00
(-21%)
₹7,747.00
Current price ₹7,747.00

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Book cover type: Paperback
  • ISBN13: 9780700713585
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 278
  • Original Price: USD 99.99
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Cultural & Ethnic Studies / General, Anthropology / Cultural & Social, and Regional Studies

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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