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Japanese Multinationals Abroad by Allan Bird, Schon Beechler

Japanese Multinationals Abroad

by Allan Bird , Schon Beechler
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Book cover type: Hardcover
  • ISBN13: 9780195119251
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 127.5
  • Language: English
  • Edition: N/A
  • Item Weight: 549 grams
  • BISAC Subject(s): International / Economics & Trade

A defining feature of Japan's emergence as a global economic superpower has been Japanese firms' establishment of thousands of affiliate operations in North America, Europe, and Asia. Despite the tremendous importance of this development, there have been surprisingly few articles published on the management of Japanese operations abroad, and even fewer attempts to collect and make sense of this scholarship.

Schon Beechler is Associate Professor in the Graduate School of Business at Columbia University and Director of the Columbia Senior Executive Program.
Allan Bird is Professor of International Management and head of the Global Strategy & Law Area in the College of Business at California Polytechnic State University

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