Jugendmedium Radio - Nutzungsmotive Und Funktionen
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Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, Note: 1,3, Friedrich-Schiller-Universit t Jena, Veranstaltung: Medienwirkung I: Das aktive Publikum, 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Das Massenmedium Radio ist mittlerweile zu einem selbstverst ndlichen Bestandteil im Alltag westlicher Kulturen geworden. Nach seinem Aufkommen in Deutschland in den 20er Jahren des vergangenen Jahrhunderts machte es bis heute vielf ltige Entwicklungen durch. Propagandamedium, Prim r- und schlie lich Sekund rmedium - die Funktionen und M glichkeiten des Radios sind mannigfaltig und wandelten sich in den einzelnen Epochen. Auch heute, mehr als 80 Jahre nach der ersten Sendung, ist das Radio bei weitem noch nicht verschwunden. Im Gegenteil, es ist aus vielen Situationen des allt glichen Lebens nicht mehr weg zu denken. Allerdings wird sein Fehlen meist bewusster als seine Anwesenheit wahrgenommen. Egal ob am Fr hst ckstisch, im Supermarkt, bei der Autofahrt oder im Praxiswartezimmer - das Radio ist nahezu berall pr sent und durchdringt die sonst anscheinend so unertr gliche Stille. War in seinen Anfangsjahren das Radio f r einen Gro teil der Bev lkerung neben Tageszeitungen das einzige, im Vergleich zu ihnen jedoch bedeutend schnellere Medium um an Informationen zu gelangen, erhielt es im Laufe der Jahre und Jahrzehnte in Form des Fernsehens und seit neuestem auch des Internets immer mehr Konkurrenten. Besonders jetzt, zu Beginn des 21. Jahrhunderts, befindet sich die Medienlandschaft in Deutschland im Umbruch. Zwar betreffen diese Entwicklungen und technischen Innovationen alle Altersgruppen, besonders involviert sind jedoch die Jugendlichen. Im Gegensatz zur lteren Bev lkerung, die oft schwerf llig und notgedrungen versucht, sich mit medialen Neuerungen anzufreunden, lernt die Gruppe der 14-19-J hrigen deren Umgang als quasi selbstverst ndlichen Teil ihres Lebens kennen und zu sch tzen. Hier stellt s
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