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Kapitalmarktkommunikation Und Finanzanalysten: Eine Sentimentanalyse Der Managerkommunikation in Analystenkonferenzen by Dirk Brunnberg

Kapitalmarktkommunikation Und Finanzanalysten: Eine Sentimentanalyse Der Managerkommunikation in Analystenkonferenzen

by Dirk Brunnberg
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Book cover type: Paperback
  • ISBN13: 9783658213701
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 331
  • Original Price: USD 64.99
  • Language: German
  • Edition: 1. Aufl. 2018
  • Item Weight: 422 grams
  • BISAC Subject(s): Management

Dieses Buch untersucht den Einfluss von Kapitalmarktkommunikation auf die Prognoseleistung von Finanzanalysten. Als empirische Grundlage werden Analystenkonferenzen von Standard & Poor's 500 Unternehmen zwischen den Jahren 2002 und 2014 analysiert. Vordergr�ndig ist die managementwissenschaftliche Fragestellung, in welchem Zusammenhang wertrelevante Mitteilungen und Kapitalmarktreaktionen stehen. Dirk Brunnberg untersucht, welchen Einfluss das Sentiment der Managerkommunikation, das anhand von Empfindungen, Stimmungen und Meinungen transportiert wird, auf Finanzanalysten hat. Aus theoretischer Perspektive stellt der Autor zwei "Denkschulen" gegen�ber, die "Impression Management Schule" sowie die "Schule inkrementeller Informationen". Das Ergebnis der empirischen Auswertung zeigt auf, dass das "Sentiment" der Kapitalmarktkommunikation einen Einfluss auf die Prognoseleistung von Finanzanalysten hat, wobei die Zukunftsorientierung in der Kommunikation einen Effekt auf diesen Zusammenhangnimmt.

Dirk Brunnberg beschäftigt sich in seiner wissenschaftlichen Arbeit mit Fragestellungen aus den Bereichen des strategischen Managements sowie der Finanzwirtschaft.

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