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Kaufentscheidungsprozesse in Industrieunternehmen by Röhrle, Linda

Kaufentscheidungsprozesse in Industrieunternehmen

by Linda Röhrle
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Book cover type: Paperback
  • ISBN13: 9783346305381
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 23.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Sprache: Deutsch, Abstract: Die vorliegende Arbeit beschäftigt sich mit Kaufentscheidungsprozessen in Industrieunternehmen. Sie ist gegliedert in einen allgemeinen Teil mit Begriffserklärung, dem Kaufentscheidungsprozess und die Unterteilung in Kaufklassen und Kaufphasen, Beschaffungsmanagement und einem Ausblick. Im Vergleich zum Konsumenten gestaltet sich der Beschaffungsvorgang im Unternehmen deutlich komplexer und bedarf daher der Unterstützung von Fachpersonal, festen Systemen und Strukturen. Auf dem Weg zur richtigen Kaufentscheidung stehen Einkäufer vor zahlreichen Herausforderungen. Es muss darauf geachtet werden, ein geeignetes Gleichgewicht zwischen Qualität und Preis zu berücksichtigen, welches z.B. in der Automobilindustrie in Zukunft durch die Rohstoffpreisschwankungen ein immer wichtigeres Thema sein wird.

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