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Kaufverhalten der Verbraucher by Ferreira, João Batista

Kaufverhalten der Verbraucher

by João Batista Ferreira , Débora L. Amaral
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Book cover type: Paperback
  • ISBN13: 9786208302283
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 30.0
  • Language: German
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): General

Grundlegendes Ziel dieser Studie ist es, das Thema Verbraucherverhalten zu vertiefen, indem die wichtigsten Merkmale der Veröffentlichungen zu diesem Thema analysiert werden. Au erdem soll die Anwendung der bibliometrischen Technik aufgezeigt werden, um die bibliografische Forschung durch Kreativität zu verbessern und den Grad der Qualität und Relevanz zu erhöhen. Das Kaufverhalten der Verbraucher wird stark von Marketingstrategien, emotionalen, kulturellen, sozialen und finanziellen Aspekten beeinflusst. Es ist Aufgabe der Marketingexperten, die besten Methoden zur Ansprache und Beeinflussung der Verbraucher zu nutzen, um sie zu künftigen Käufen zu bewegen. Es ist wichtig, dass die Fachleute ihre Zielgruppe kennen, um die richtigen und durchsetzungsfähigen Entscheidungen treffen zu können. Die Diskussion umfasst Marketing, Verkauf, Kundenzufriedenheit und Bibliometrie.

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