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KI in Medien, Kommunikation Und Marketing: Wirtschaftliche, Gesellschaftliche Und Rechtliche Perspektiven by Christina Vaih-Baur

KI in Medien, Kommunikation Und Marketing: Wirtschaftliche, Gesellschaftliche Und Rechtliche Perspektiven

by Christina Vaih-Baur , Veit Mathauer , Eva-Irina Von Gamm
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Book cover type: Paperback
  • ISBN13: 9783658463434
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 436
  • Original Price: EUR 84.103
  • Language: German
  • Edition: 2025
  • Item Weight: 531 grams
  • BISAC Subject(s): Business Communication / General

Der Herausgeberband beleuchtet den aktuellen globalen Einsatz von Künstlicher Intelligenz im Kommunikationssektor aus wirtschaftlicher, gesellschaftlicher und rechtlicher Perspektive. Auch der Blick der Rezipienten auf Produkte künstlicher Intelligenz wird dabei empirisch untersucht. Was sind ihre Erwartungen, Idiosynkrasien und Einstellungen gegenüber Künstlicher Intelligenz und ihren vielfältigen Anwendungen? Die Beiträge umfassen neben wissenschaftlichen Analysen auch aktuelle Trends aus Sicht von Praktikern und Experten. Die kritisch-analytische Betrachtung von KI-Anwendungen in Sub- und Populärkultur rundet den gesamten Band ab.

Prof. Dr. Christina Vaih-Baur ist Professorin für Public Relations und Kommunikationsmanagement an der Hochschule Macromedia in Stuttgart.

Veit Mathauer ist Gründer und Geschäftsführer der Public-Relations-Agentur Sympra in Stuttgart. Er ist Mitglied des Deutschen Rats für Public Relations, Vorsitzender der Landesgruppe Baden-Württemberg der Deutschen Public Relations Gesellschaft und Lehrbeauftragter an der Pädagogischen Hochschule Schwäbisch Gmünd.

Prof. Dr. Eva-Irina von Gamm LL.M. (Eur.) ist neben der Tätigkeit als selbständige Rechtsanwältin in München Professorin für Recht und Medienrecht an der Hochschule Macromedia in München.

Prof. Dr. Dominik Pietzcker ist Professor für Unternehmenskommunikation an der Hochschule Macromedia in Hamburg und Berlin sowie Visiting Scholar an der Shanghai International Studies University.

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