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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

by Emma O'Brien , Seamus Clifford , Mark Southern
Save 17% Save 17%
Current price ₹18,328.00
Original price ₹21,994.00
Original price ₹21,994.00
Original price ₹21,994.00
(-17%)
₹18,328.00
Current price ₹18,328.00

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Book cover type: Hardcover
  • ISBN13: 9781615208296
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 308
  • Original Price: GBP 144.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1003 grams
  • BISAC Subject(s): Management Information Systems

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

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