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Kommerzialisierung der Kindheit by Ludwig, Alexandra

Kommerzialisierung der Kindheit

by Alexandra Ludwig
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Book cover type: Paperback
  • ISBN13: 9783638757508
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 22.5
  • Language: German
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2002 im Fachbereich Didaktik - Allgemeine Didaktik, Erziehungsziele, Methoden, Note: 2,0, Universität Lüneburg (Institut für Pädagogik), Veranstaltung: Veränderte Kindheit - eine Herausforderung für die Grundschule, Sprache: Deutsch, Abstract: In unserer Gesellschaft, die als wichtige Ziele die Sicherung des Wirtschaftswachstums und die Mehrung des Wohlstandes hat, können sich Kinder und Jugendliche den Auswirkungen dieser Wertvorstellungen kaum entziehen. Kinder wachsen in einem Umfeld auf, in dem Konsum sehr bedeutend ist. Leitbild der Gesellschaft ist heute weniger das informierte und gebildete Individuum, als der konsumierende Mensch. Auf der einen Seite sind Kinder den Einflüssen des Konsums ausgesetzt, weil sie Teil dieser konsumorientierten Gesellschaft sind. Auf der anderen Seite werden sie auch mit vielfältigen Bemühungen der anbietenden Wirtschaft und Werbebranche konfrontiert. In dieser Hausarbeit geht es darum, die Entwicklung der Kommerzialisierung, die Bemühungen der Wirtschaft um Kinder und Jugendliche, das Konsumverhalten der Kinder und ihre Markentreue darzustellen und damit auch eine Erklärung dafür zu finden, warum Kinder und Jugendliche so zielgerichtet beworben werden.

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