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Kommerzielle Vermarktung im Wahlkampf by Marx, Norbert

Kommerzielle Vermarktung im Wahlkampf

by Norbert Marx
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Book cover type: Paperback
  • ISBN13: 9783640865444
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Political Ideologies / General

Studienarbeit aus dem Jahr 2000 im Fachbereich Politik - Politische Systeme - Politisches System Deutschlands, Note: 2, Rheinisch-Westf lische Technische Hochschule Aachen, Veranstaltung: Tutorium Einf hrung in die politischen Wissenschaften, Sprache: Deutsch, Abstract: Konsultiert man den deutschen Duden, so finden sich dort zwar Wirtschaftswerbung und politische Werbung unter dem selben Oberbegriff, jedoch wird bei dem Definitionsversuch des Begriffes der Werbung auch eine weiterf hrende differenzierte Unterscheidung vorgenommen. Wirtschaftswerbung ist demnach synonym zu Reklame (im heutigen Sprachgebrauch eher abwertend gebraucht) und politische Werbung zu Propaganda. Begibt man sich nun aber auf die Suche nach dem Ursprung dieser Begriffe, mit dem Ziel die unterschiedlichen Charakteristika konkret zu umrei en, so liefert uns ein etymologisches W rterbuch folgende Erkenntnis: Der Begriff Propaganda stammt aus dem Kirchenlatein und beruht auf einer Initiative von Papst Clemens VIII im Jahre 1597 zur Verbreitung des katholischen Glaubens1, erst in der Mitte des 19. Jhs. steht das Substantiv f r Ausbreitung politischer ..] Lehren. In der 2. H lfte des 19. Jhs. wird der Begriff auch auf die kommerzielle Werbung ausgedehnt. Eine etymologisch semantische Analyse der Entwicklung des Begriffs der Reklame liefert die Erkenntnis, dass der Begriff bis zur Mitte des 19. Jhr eine "bezahlte Buchbesprechung, Anzeige oder Werbehinweis" bezeichnete, in der 2 H lfte des 19. Jhr dann, Kundenwerbung". Scheinbar sind also diese beiden, etymologisch verschiedenen, Begriffe zumindest im allt glichen Sprachgebrauch konvergiert und werden mit fortlaufender Dauer zunehmend synonym gebraucht. Von der linguistischen Seite her gesehen, ist es relativ plausibel, dass wenn zwei Begriffe, die einst zwei verschiedene Dinge oder Vorstellungen bezeichnet haben, zusammenfallen, Charakteristika des einen oder anderen urspr nglichen Begriffs verloren gehen m ssen. In der j ngsten Vergangenheit tauc

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