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Konsument Und Gewohnheit: Eine Theoretische Und Empirische Untersuchung Zum Habituellen Kaufverhalten by M. Dieterich

Konsument Und Gewohnheit: Eine Theoretische Und Empirische Untersuchung Zum Habituellen Kaufverhalten

by M. Dieterich
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Book cover type: Paperback
  • ISBN13: 9783790803389
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Physica-Verlag
  • Publisher Imprint: Physica-Verlag
  • Publication Date:
  • Pages: 370
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1986
  • Item Weight: 590 grams
  • BISAC Subject(s): Economics / General

Gewohnheiten spielen im Leben eines jeden Menschen eine bedeutende Rolle. Fast alle Entscheidungen sind mehr oder weniger stark von Gewohnheiten geprägt, so da man Gewohnhei- ten als wichtige Einflu grö en sozialer und psychischer Pro- zesse bezeichnen kann. In der vorliegenden Arbeit wird das Phänomen der Gewohnheit unter dem Aspekt der Entstehung habituellen Kaufverhaltens ana- lysiert. Entscheidungsprozesse von Konsumenten bilden die the- oretische Bezugsgrundlage, von der aus die Bedingungen habitu- ellen Kaufverhaltens abgeleitet werden. Da jedoch die gegen- wärtig auf die Informationsverarbeitung von Individuen konzen- trierte theoretische Perspektive zur Analyse von Entscheidungen für die Erklärung habituellen Verhaltens zu eng ist, werden auch verhaltenswissenschaftliche Theorien im Rahmen lernpsychologi- scher und soziologischer Forschung explizit mitberücksichtigt. Die Analyse eines komplexen, theoretisch und empirisch noch kaum durchdrungenen Verhaltensphänomens wie dem habituellen Kaufen kann angemessen nicht ohne Unterstützung und ohne Be- teiligung anderer Personen durchgeführt werden. Allen, die zum Gelingen dieser Arbeit beigetragen haben und mich direkt oder indirekt unterstützten, gebührt daher mein aufrichtiger Dank, verbunden mit der Bitte um Verständnis dafür, da ich an die- ser Stelle aufgrund der vielen Helfer auf eine namentliche Nennung verzichten mu . Zu ganz besonderem Dank aber fühle ich mich meinen akade- mischen Lehrern, Herrn Professor Dr. Klaus Peter Kaas und Herrn Professor Dr. Rudolf Gümbel verpflichtet. Herr Prof. Dr. Kaas gab den Ansto zur Entstehung dieser Arbeit und brachte mir in allen schwierigen Phasen ihrer sowie auch meiner persönlichen Entwicklung seine ungeteilte Unterstützung und sein volles Ver- ständnis entgegen. Als Zweitgutachter danke ich Herrn Prof.

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