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Konvergenz zwischen Internet und Fernsehen: Ein Vergleich zwischen Deutschland und den USA by Schneider, Christoph

Konvergenz zwischen Internet und Fernsehen: Ein Vergleich zwischen Deutschland und den USA

by Christoph Schneider
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Book cover type: Paperback
  • ISBN13: 9783838612355
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 97.5
  • Language: German
  • Edition: N/A
  • Item Weight: 236 grams
  • BISAC Subject(s): Media Studies

Inhaltsangabe: Einleitung: Die Schlagwörter Multimedia, Online-Dienste und Internet nehmen breiten Raum in der öffentlichen Diskussion und in der kontroversen, zwischen überschäumender Euphorie und vehementer Ablehnung polarisierten Berichterstattung in den Medien ein. Multimedia wird mit ganz unterschiedlichen Bereichen wie Bildung, Unterhaltung oder Arbeit in Verbindung gebracht und, zusammen mit den sogenannten "Neuen Medien", häufig als revolutionäre Form der Kommunikation angesehen. Diese weitreichende öffentliche Aufmerksamkeit ist Folge der rasanten und umwälzenden Entwicklung im Bereich der Kommunikations- und Informationstechnik, die in den letzten Jahren ma geblich durch die Verknüpfung von Computertechnik, Telekommunikation, Unterhaltungselektronik und herkömmlichen Medien zur sog. Informationstechnologie geprägt wurde. Dabei hat insbesondere die Digitalisierung, d.h. die Umwandlung unterschiedlicher Informationsarten in digitale Signale, einen weitreichenden Einflu auf die Kommunikationsprozesse in den betroffenen Medien. Sie ermöglicht die Übertragung verschiedenster Informationen in einem einheitlichen Kommunikationsnetz und ihre elektronische Speicherung. Darüber hinaus können mit Hilfe der Digitalisierung Informationen strukturiert und nicht-sequentiell nutzbar gemacht, sowie Inhalt und Richtung von Kommunikationsprozessen präzise gesteuert werden. Diese Entwicklung der Informationstechnologie und die daraus resultierenden neuen Möglichkeiten der Kommunikationsgestaltung münden in einer nachhaltigen Beeinflussung des Mediennutzungsverhaltens durch die Online-Medien. Welchen Stellenwert die Online-Medien in Verbindung mit den "herkömmlichen Medien" in Zukunft einnehmen und in welcher Form sie nutzbar sein werden, soll in dieser Arbeit untersucht werden. Zentrale Fragestellungen: - Wie ist der derzeitige Stand der Konvergenz zwischen Internet und Fernsehen? - Wie könnte das Konvergenzprodukt aussehen? - Welche Prämissen sind zu erfüllen, um eine

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