Konzepte zur Unterstützung der Vereinbarungsphase im Electronic-Commerce
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Inhaltsangabe: Einleitung: Durch die Popularität des World Wide Web und die relativ geringen Investitionen für den Zugang zu diesem neuen Medium, entsteht die Möglichkeit, Anbieter und Nachfrager auf globaler Ebene bei deutlich verringerten Transaktionskosten auf Elektronischen Märkten (EM) mit hoher Liquidität und weitgehender informationeller Transparenz zusammenzuführen. In den letzten Jahren ist daher ein stetig steigender und ungebremster Trend zur Nutzung der vielfältigen Möglichkeiten der Geschäftsabwicklung im Internet, also der Teilnahme am Electronic Commerce (EC) zu beobachten. Die wissenschaftliche Literatur verweist jedoch ebenso auf die dafür notwendige Beachtung verschiedener weiterer Implikationen. In der Praxis mangelt es an einer durchgängigen elektronischen Unterstützung der Prozesse (permanent and continuous IT-support). Der Fähigkeit zur Automatisierung von Such- und Einigungsprozessen kommt hier eine entscheidende Bedeutung zu. Bei der Analyse ökonomischer Tauschprozesse im Electronic Commerce wird meist von einer logischen Dreiteilung ausgegangen. Man unterscheidet hier die Informationsphase, die Vereinbarungsphase und die Abwicklungsphase. Während die Informationsphase häufig relativ fortgeschritten realisiert ist, liegt der Schwerpunkt der Forschung -soweit er sich durch veröffentlichte Literatur und/oder realisierte Produkte beobachten lä t- heute auf der Abwicklungsphase. In der Realität der wirtschaftlich Handelnden nimmt dagegen das Verhandeln einen oft entscheidenden Teil ein. Bestehende EC-Systeme decken hier bisher nur einen kleinen Teil ab. Zumeist handelt es sich um feste "take-it-or-leave-it" Angebote, ähnlich gedruckten Katalogen, oder um "einfache" Auktionen in denen der Preis häufig die einzig "verhandelbare" Variable darstellt. Der komplexen Wirklichkeit und eher steigenden Heterogenitt der Güter und Dienstleistungen auf Elektronischen Märkten werden solch 'simple' Ansätze nicht in ausreichendem Ma e gerecht, denn "...the r
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