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Konzeption und Realisierung einer e-business Lösung zur Kundenauftragsabwicklung im Rahmen von CRM am Beispiel des SAP-R/3 Online-Store by Habermehl, Jürgen

Konzeption und Realisierung einer e-business Lösung zur Kundenauftragsabwicklung im Rahmen von CRM am Beispiel des SAP-R/3 Online-Store

by Jürgen Habermehl
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Book cover type: Paperback
  • ISBN13: 9783838625034
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 108
  • Original Price: GBP 67.9
  • Language: German
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): Languages / General

Inhaltsangabe: Problemstellung:: Ziel der Diplomarbeit war die Erstellung eines "Onlinestore-Prototypes". Der entwickelte 'Klement & Partner Onlinestore" sollte alle zur Geschäftsabwicklung notwendigen Funktionen besitzen, um eine realitätsnahe Onlinebestellung durchspielen zu können. Aufgabe des "Projekt" war es die Basis für ein vermarktungsfähiges K&P-Konzept zu erstellen. Die Inhalte der Diplomarbeit sollen als Grundlage künftiger Dienstleistungen im e-Business Sektor verwendet werden. Mit den aus der Arbeit gewonnen Erfahrungen können somit die Voraussetzungen für eine konkrete Umsetzung am Kunden geschaffen werden. Folgende Teilaufgaben waren zu lösen: Ein Kunde kann mittels Internet auf den Produktkatalog/Onlinestore zugreifen, Waren in den Warenkorb legen, sich ein kundenspezifisches Angebot machen lassen, das Angebot bestätigen und somit ein Bestellauftrag initiieren. Im R/3-System wird ein neuer Kunde (Debitior) angelegt, mittels Stammdatensätzen ein spezifisches Angebot erstellt, eine Verfügbarkeitsanfrage initiiert ein Kundenauftrag angelegt. Inhaltsverzeichnis: Inhaltsverzeichnis: InhaltsverzeichnisI ErklärungV VorwortVI 1.Allgemeines 1.1Die SAP Unternehmensberatung Klement & Partner1 1.2Ziel der Diplomarbeit2 2.E-Business / E-Commerce 2.1Die Thematik "e-business / e-commerce"3 2.2Auswirkungen für die Unternehmen4 2.3Customer Relationship Management5 2.4Die Internetanwendungskomponente "Online-Store"9 2.4.1Onlineshopping9 2.4.2Was ist der SAP-R/3 Online-Store?10 2.4.3Unterschiede zu einem "gewöhnlichen" Onlinestore10 2.5Das Portal "MySAP.com"12 2.5.1Differenzierung zum IAC "Onlinestore'12 2.5.2Bestandteile von MySAP.com12 2.5.3MySAP.com Business Ebenen13 2.6MySAP.com Business Scenarios13 2.6.1Die geschäftsunterstützende Servicekomponente "ValueSAP"13 2.6.2Die Wissensdatenbank "Knowledge Warehouse"13 2.6.3Die SAP-Softwarelösung "Advanced Planner and Optimizer"14 2.6.4Das Unternehmensportal "Workplace"14 2.6.5Merkmale des my

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