Kooperation und Grenzziehung in der Personalkommunikation. Eine Analyse der Diskussion in Branchenmagazinen
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Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Universität Leipzig (Institut für Kommunikations- und Medienwissenschaft), Sprache: Deutsch, Abstract: Eine Möglichkeit, Trends in der Arbeitswelt zu erfassen, ist die Untersuchung der Fachberichterstattung in Branchenzeitschriften. Hier werden aktuelle Probleme und Trends thematisiert und Praxiserfahrungen diskutiert. In letzter Zeit ist ein klarer Trend zur Etablierung eines selbstständigen Bereiches der Personalkommunikation in Organisationen zu erkennen. Studien haben gezeigt, dass die Befragten die Attraktivität als Arbeitgeber als höchste Priorität einschätzen. Auch die Notwendigkeit einer stärker dialogorientierten Personalkommunikation als Ergebnis der Kollaboration der Unternehmensbereiche PR und HR bilden die Forschungsbasis für die vorliegende Studie, welche sich dem Thema in der Praxis nähern möchte. Mit Hilfe der Inhaltsanalyse sollen Mitteilungsinhalte und Textmerkmale erfasst und untersucht werden. Hierbei lassen sich Rückschlüsse auf die Entwicklung des Themas ziehen. Auch sollen die Aufgaben und Ma nahmen der Personalkommunikation erkannt und mit der Fachliteratur verglichen werden. Die vorliegende Arbeit möchte die in der Literatur beschriebene Form der Personalkommunikation als Schnittstelle der Organisationsbereiche Kommunikation und Personalwesen mittels einer Überprüfung an der Fachberichterstattung näher untersuchen, die Ergebnisse mit Aussagen der Literatur abgleichen und einen Anreiz für weiterführende Forschungen bieten.
Christiane Henschel ist eine deutsche Kommunikations- und Medienwissenschaftlerin. An der Universität Leipzig studierte sie bei Prof. Dr. A. Zerfaß Kommunikationsmanagement und Strategische Kommunikation sowie bei Prof. Dr. G. Bentele Öffentlichkeitsarbeit/Public Relations.
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