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Kooperationen und Franchising - Quo vadis inhabergeführte Apotheke? by Tischer, Robert

Kooperationen und Franchising - Quo vadis inhabergeführte Apotheke?

by Robert Tischer
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Book cover type: Paperback
  • ISBN13: 9783640284856
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 84
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Sonstiges, Note: 1,7, Universität Bayreuth (Institut für Medizinmanagement und Gesundheitswissenschaften), Veranstaltung: Abschlussarbeit zur wirtschaftswissenschaftlichen Zusatzausbildung, Sprache: Deutsch, Abstract: Herr der Vergangenheit ist, wer sich erinnern kann, Herr der Zukunft ist, wer sich wandeln kann." (Chinesisches Sprichwort) Das gesamte deutsche Gesundheitssystem ist seit einigen Jahren im Wandel. Die damit verbundenen Veränderungen gehen auch am Apothekenmarkt nicht spurlos vorüber. Der Wettbewerb im Gesundheitsmarkt wird stärker, wodurch höhere Anforderungen auch auf die einzelne Apotheke zukommen. Die Aufgabe der heutigen Apotheken ist nicht mehr nur das reine Verkaufen von Arzneimitteln, vielmehr entwickeln sich die Apotheken mehr und mehr zum Kompetenzzentrum für Gesundheit. Sie sehen sich vermehrt der Herausforderung gegenübergestellt, sich dieser Veränderung anzupassen, um in der Zukunft im Markt wettbewerbsfähig und damit überlebensfähig zu bleiben1. Doch sich in diesen Zeiten zu behaupten und zu profilieren, ist nicht die einfachste Aufgabe des Apothekers. Immer dann, wenn von au en eine Gefahr droht, so steht man zusammen, denn zusammen ist man stark. Dieser Gedanke mag für viele Apotheker der Anlass gewesen sein, sich einer oder mehrerer Kooperationen anzuschlie en. So hat sich seit 2004 die Anzahl der Apothekenkooperationen enorm erhöht. Es stellt sich allerdings die Frage, ob dieses Konzept wirklich aufgeht. Dieser Frage widmet sich die vorliegende Arbeit. Dabei soll zunächst auf die derzeitige Situation im deutschen Apothekenmarkt eingegangen werden. Anschlie end werden die verschiedenen Apothekenkooperationen dargestellt. Hierbei wird insbesondere auf die für Apotheken neue Form des Franchisings eingegangen. Im Anschluss an diese Darstellung erfolgen eine Bewertung dieser Kooperationen, sowie eine kritische Auseinandersetzung mit den Franchisesystemen. Abschlie end folgt ein Fazit und

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