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Kreativtechniken der strukturierten Assoziation by Yücel, Fatih

Kreativtechniken der strukturierten Assoziation

by Fatih Yücel
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Book cover type: Paperback
  • ISBN13: 9783346834904
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 41 grams
  • BISAC Subject(s): General

Fachbuch aus dem Jahr 2021 im Fachbereich VWL - Innovationsökonomik, Note: 1,3, Sprache: Deutsch, Abstract: Im Zentrum der Arbeit steht die Frage, welche Instrumente potenziell dazu in der Lage sind, die Kreativität von Beschäftigten gezielt zu fördern, um die Innovationsfähigkeit der Unternehmen zu steigern. Hierbei fokussiert sich die Arbeit auf Kreativtechniken, die strukturierte Assoziation nutzen. Bei den Techniken der strukturierten Assoziation betrachten die Teilnehmer das Problem aus verschiedenen Denkrichtungen. Dadurch erweitert sich die Lösungsfähigkeit und die negativen und positiven Aspekte werden voneinander geteilt. Die Einführung und Nutzung dieser Konzepte in der unternehmerischen Praxis ist somit als ein wichtiges Element bei der Verfolgung des Ziels einer Steigerung der Innovationsfähigkeit des Unternehmens einzuschätzen. Dies erfordert allerdings eine Analyse der potenziell zur Verfügung stehenden Techniken.

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