Krisenmanagement im Tourismus. Identifikation und Bewältigung von Krisen in Beherbergungsunternehmen
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Bachelorarbeit aus dem Jahr 2016 im Fachbereich Tourismus - Sonstiges, Note: 1,0, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH (Tourismus), Sprache: Deutsch, Abstract: Die Vermeidung von Unternehmenskrisen im Tourismus beziehungsweise deren Bew�ltigung sind zentrale Aspekte, welchen sich diese Arbeit widmet. Zwar bietet der Tourismus ein breites Spektrum an Betrieben wie etwa Freizeiteinrichtungen, Gastronomie, Hotellerie, Verkehrsbetriebe oder Reiseb�ros, der Schwerpunkt dieser Arbeit liegt jedoch klar auf der Beherbergungsbranche. Diese stellt eine der Haupts�ulen des Tourismus dar und gilt als fundamentales Angebot, welche eng mit anderen Unternehmen in Bezug auf die touristische Leistungserstellung verbunden ist und nicht selten ma geblichen Einfluss auf deren wirtschaftlichen Erfolg hat. Im Rahmen dieser Arbeit wird zuerst anhand bestehender Literatur die Unternehmenskrise und ihr Verlauf charakterisiert, allgemeine sowie branchenspezifische Ursachen bestimmt, sowie in weiterer Folge Ans�tze der Krisenfr�herkennung und Krisenbew�ltigung diskutiert. Die Zielsetzung liegt dabei in der Beantwortung folgender forschungsleitenden Frage: Welche Faktoren spielen bei der Identifikation und Bew�ltigung von Krisen in Beherbergungsunternehmen eine Rolle? Von einer Insolvenz (Illiquidit�t) spricht man wenn ein Unternehmen seinen Zahlungsverpflichtungen nicht mehr zeitgerecht und in voller H�he nachkommen kann. Um etwaigen strafrechtlichen Folgen vorzubeugen ist in weiterer Folge binnen 60 Tagen nach eingetretener Zahlungsunf�higkeit ein Konkursantrag beim zust�ndigen Handelsgericht einzubringen. Betrachtet man den Verlauf einer Unternehmenskrise so ist mit der Insolvenz das letzte Stadium, die sogenannte nicht beherrschbare Krise erreicht. In dieser Phase gilt aufgrund des hohen Bedrohungsgrades ein ausgepr�gter Handlungsdruck. Obschon eine Krise in vielen F�llen aufgrund der besonders prek�ren Lage erst in diesem Stadium erkannt wird, liegt
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