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Kundenbefragung mit Zufriedenheitsanalyse und daraus abgeleitete Handlungsempfehlungen zum Kundenerhalt by Dinges, Jakob

Kundenbefragung mit Zufriedenheitsanalyse und daraus abgeleitete Handlungsempfehlungen zum Kundenerhalt

by Jakob Dinges
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Book cover type: Paperback
  • ISBN13: 9783346122926
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 84
  • Original Price: USD 35.5
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Management

Bachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: 1,2, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Gegenstand dieser Arbeit ist eine digitale Befragung im Dienstleistungsbereich. Ort der Befragung ist die Bodystreet Kiel am Schrevenpark, ein Mikrostudio, welches sich auf den Bereich Elektro-Myo-Stimulation spezialisiert hat. Mit dieser Befragung soll die Kundenzufriedenheit von allen an der Befragung teilnehmenden Studiomitgliedern ermittelt werden, ungeachtet ihrer aktuellen Mitgliedschaftsdauer. Das Ziel der Befragung ist herauszufinden, warum die Kunden zufrieden und/oder unzufrieden sind, dieses auszuwerten und aus den Resultaten Handlungsempfehlungen zur Verbesserung des Studios abzuleiten. Das Thema Kundenzufriedenheit spielt vor allem in der Dienstleistungsbranche eine gro e Rolle, denn als Dienstleister besteht die Aufgabe darin, die Kunden über einen überdurchschnittlich guten Service zu binden. Daraus ergeben sich für das Unternehmen folgende wirtschaftliche Vorteile: durch eine höhere Kundenzufriedenheit entsteht eine gefestigtere Kundenloyalität und somit eine bessere Mund-zu-Mund-Propaganda, ein fester Kundenstamm sorgt für den langfristigen Erfolg, das Studio kennt genau die individuellen Beweggründe, warum der Kunde das Produkt in Anspruch nimmt, und kann daraus seine Vorteile ziehen., das Unternehmen wei ebenso, warum der Kunde das Produkt nicht mehr in Anspruch nehmen möchte, und kann daraus mögliche Ma nahmen ableiten, um das Produkt für den Kunden wieder attraktiv zu machen.

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