Kundenbeziehungen, Kundenwert und immaterielle Vermögenswerte

Name: Kundenbeziehungen, Kundenwert und immaterielle Vermögenswerte
Brand: Verlag Unser Wissen
SKU: 9786630008173
Price: 5316.0 INR
Availability: InStock

by Marc Marshing

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ISBN13: 9786630008173
Binding: Paperback
Subject: N/A
Publisher: Verlag Unser Wissen
Publisher Imprint: Verlag Unser Wissen
Publication Date: May 22, 2026
Pages: 64
Original Price: GBP 42.0
Language: German
Edition: N/A
Item Weight: 100 grams
BISAC Subject(s): Production & Operations Management

About The Book

Trotz des Wandels hin zu einer kundenorientierten Gesch�ftsausrichtung im 21. Jahrhundert ist der finanzielle Wert von Kunden f�r ein Unternehmen in der betriebswirtschaftlichen Perspektive noch nicht fest verankert. Zur Unterst�tzung dieses Forschungsansatzes wird in diesem Beitrag dargelegt, dass der Wert der bestehenden Kunden eines Unternehmens, der sich im intern generierten Firmenwert verbirgt, die Kriterien eines identifizierbaren, nicht in der Bilanz ausgewiesenen immateriellen Verm�genswerts erf�llt, der zuverl�ssig bewertet und bei Unternehmensbewertungen herangezogen werden kann. Auf der Grundlage der internationalen Rechnungslegungsstandards zeigt dieser Beitrag, dass Kundenbeziehungen, die auf wiederkehrenden Transaktionen beruhen, den immateriellen Verm�genswert au erhalb der Bilanz darstellen, der sich aus den aktuellen Kunden ergibt, und dass dieser anhand eines spezifischen Konzepts des Kundenkapitals bewertet werden kann. Um die Einbeziehung kundenbasierter Werte in Finanzanalysen zu unterst�tzen, f�hrt dieser Beitrag ein Finanzmultiplikator ein, der den Wert der aktuellen Kunden eines Unternehmens ber�cksichtigt, und zeigt, dass dieser Multiplikator zus�tzliche Informationen �ber den wahren Wert eines Unternehmens und seiner Aktien liefert.

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