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Kundenkommunikation im Internet. Interaktion mittels E-Mails, sozialer Netzwerke und Videoplattformen by Hammann, Jens-Uwe

Kundenkommunikation im Internet. Interaktion mittels E-Mails, sozialer Netzwerke und Videoplattformen

by Jens-Uwe Hammann
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Book cover type: Paperback
  • ISBN13: 9783668030350
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Languages / General

Studienarbeit aus dem Jahr 2015 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,7, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Da sich heutzutage die Kommunikation und Informationsbeschaffung zum grö ten Teil über das Internet abspielt, müssen dort auch die entsprechenden Plattformen, Programme und Dienstleistungen zur Interaktion bereitgestellt werden. Unternehmen, welche ihre Kernkompetenzen genau in diesen Bereichen sehen, tun gut daran, entsprechend leistungsfähige und benutzerfreundliche Benutzeroberflächen bereitzustellen bzw. bereits vorhandene Plattformen entsprechend zu nutzen. Diese können dann direkt vom Benutzer verwendet werden. Gerade weil die Oberfläche oftmals der einzige Kontaktpunkt eines Benutzers/Kunden mit der Software bzw. dem Unternehmen darstellt, bedarf es besonderer Anforderungen an die Gestaltung dieser Schnittstelle. Sie muss sowohl rechtzeitig in der Softwareherstellung berücksichtigt und formuliert, als auch später im Betrieb ausführlich getestet werden. Zusätzlich müssen diverse ergonomische Punkte wie z.B. Lesbarkeit oder Farbgestaltung berücksichtigt werden, damit der Nutzer ein entsprechend gutes Gefühl bei der Bedienung erhält. Aufgrund der Fülle von Möglichkeiten und Anbietern innerhalb des Internets, sind Fehler in diesem Bereich selten wieder gut zu machen. Potenzielle Kunden erhalten hierdurch möglicherweise einen Eindruck von Unsicherheit und Unzuverlässigkeit. Diese Arbeit stellt eine Auswahl der Interaktionsmöglichkeiten dar, die Unternehmen durch den Einsatz von Internettechnologien nutzen können.

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