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Kundenmanagement in Der Digitalen Welt by Michael Jacob

Kundenmanagement in Der Digitalen Welt

by Michael Jacob
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Book cover type: Paperback
  • ISBN13: 9783658200664
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Vieweg
  • Publisher Imprint: Springer Vieweg
  • Publication Date:
  • Pages: 44
  • Original Price: EUR 14.01
  • Language: German
  • Edition: 1. Aufl. 2018
  • Item Weight: 78 grams
  • BISAC Subject(s): Electronic Commerce

Dieses essential gibt einen �berblick �ber die Werkzeuge des digitalen Kundenmanagements. Durch die steigende Nutzung neuer Medien hat sich auch das Kundenmanagement ver�ndert. Kunden wollen alle Informationen schnell, einfach und insbesondere an jedem Ort vorfinden. Unternehmen stehen dabei vor der Herausforderung, dies zum einen technisch umzusetzen und zum anderen der Erwartungshaltung der Kunden mit neuen Entwicklungen nachzukommen. Welchen Stellenwert der Konsument einnimmt und welche unternehmerischen Handlungen relevant werden, sind Aspekte, die in diesem Band thematisiert werden. Der Fokus liegt in der Veranschaulichung des Wandels der Kundenstellung bedingt durch die Weiterentwicklung der digitalen Umwelt.

Prof. Dr. Michael Jacob lehrt und forscht im Fachbereich Betriebswirtschaft der Hochschule Kaiserslautern und ist wissenschaftlicher Leiter am Institut für Betriebswirtschaft und Wirtschaftsinformatik (St. Ingbert und Zweibrücken).

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