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Kundenorientiertes Bestandsmanagement und Informationssysteme by Junge, Oliver

Kundenorientiertes Bestandsmanagement und Informationssysteme

by Oliver Junge
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Book cover type: Paperback
  • ISBN13: 9783838643441
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 67.5
  • Language: German
  • Edition: N/A
  • Item Weight: 141 grams
  • BISAC Subject(s): General

Inhaltsangabe: Einleitung: Privat- und Firmennachfragern von Produkten, Waren oder Zulieferteilen steht ein sich qualitativ und preislich immer mehr homogenisierendes und dadurch substituierbares Produktangebot verschiedener Anbieter zur Auswahl. Preissenkungen oder Werbekampagnen sind i. d. R. nur von kurzfristiger Dauer und konkurrierende Unternehmen können darauf reagieren. Die Kundenorientierung der Unternehmen im Hinblick auf den Lieferservice und die Kundeninformation ist dazu geeignet, sich von anderen Anbietern nachhaltig zu differenzieren. Lieferzeiten, Lieferzuverlässigkeit, Lieferbeschaffenheit, Lieferflexibilität und eine umfassende Information für die Kunden gewinnen an Bedeutung, um Wettbewerbsvorteile zu erzielen und die Position auf dem Markt zu sichern. Sicherstellung einer räumlichen und zeitlichen Verfügbarkeit der Produkte, Waren oder Teile für die Kunden mit einem Übertreffen der Distributionsleistung vergleichbarer Anbieter führt zu neuen Akquisitionen und Umsatzsteigerungen. Um diese Kundenorientierung realisieren zu können, müssen sich die Funktionsbereiche des Unternehmens und seine Lieferanten bzw. der Handel an den spezifischen Erwartungen der Privat- bzw. Firmenkunden ausrichten. Aktuelle, u.U. variable Anforderungen der Kunden an den Service eines Anbieters müssen festgestellt werden. Zeitlicher und räumlicher Lieferservice sind in erster Linie abhängig von den vorhandenen Beständen der Produkte, Waren und Materialien in der logistischen Kette einer herstellenden Unternehmung und seiner verbundenen Teilelieferanten, die Informationsfähigkeit dagegen von einem Informationssystem. Ausgehend von dem Ziel des Bestandsmanagements, die Bestände so niedrig wie möglich zu halten, um wenig Kapital in Waren, Produkten, Teilen und Immobilien zu binden, für Produktveränderungen oder -erneuerungen vorbereitet zu sein und Verwaltungs- wie Versicherungsaufwand zu vermeiden, ergeben sich jedoch Konfliktfelder mit dem kundenorientierten Lieferservice.

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