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Künstliche Intelligenz im E-Commerce by Bozan, Nesrin

Künstliche Intelligenz im E-Commerce

by Nesrin Bozan
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Book cover type: Paperback
  • ISBN13: 9783346647290
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 30
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Networking / General

Studienarbeit aus dem Jahr 2021 im Fachbereich Informatik - Künstliche Intelligenz, Note: 2.0, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, Künstliche Intelligenz im Bereich E-Commerce zu analysieren. Künstliche Intelligenz (KI) ist ein aktuelles Thema welches seit Jahrzehnten entwickelt wird und das Nischendasein spezieller Technologien längst hinter sich gelassen hat. Künstliche Intelligenz wird nicht nur in der Wissenschaft diskutiert, sondern liegt auch im Interessengebiet der Wirtschaft und Politik. Auch im Bereich des Marketings ist die Digitalisierung und Internationalisierung entscheidende Faktoren. Big Data und Künstliche Intelligenz ermöglichen Konsummuster zu erkennen und den Erfolg von Marketingma nahmen in Echtzeit zu messen. Aus diesem Grund ist es wichtig für Unternehmen Künstliche Intelligenz einzusetzen, um Aufgaben bewältigen zu können, wozu der Mensch nicht in der Lage ist.

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