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Künstliche Intelligenz Verstehen: Grundlagen - Use-Cases - Unternehmenseigene Ki-Journey by Ralf T. Kreutzer

Künstliche Intelligenz Verstehen: Grundlagen - Use-Cases - Unternehmenseigene Ki-Journey

by Ralf T. Kreutzer
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Book cover type: Paperback
  • ISBN13: 9783658425975
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 532
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 2., Vollst. Ube
  • Item Weight: 876 grams
  • BISAC Subject(s): Industries / Service

Dieses Buch veranschaulicht, welche Bedeutung K�nstliche Intelligenz (KI) im Zuge der Digitalisierung in Zukunft haben wird. Dabei werden nicht nur die Grundlagen der KI behandelt, sondern es wird auch erl�utert, was K�nstliche Intelligenz f�r Unternehmen und ganze Branchen leisten kann. K�nstliche Intelligenz ist keine Technologie wie viele andere, sondern eine Basis-Innovation, die in den n�chsten Jahren in alle Wirtschafts- und Lebensbereiche vordringen und diese stark ver�ndern wird. Der Autor zeigt das mit der K�nstlichen Intelligenz einhergehende Potenzial auf und verdeutlicht, welche Rahmenbedingungen f�r einen verantwortungsvollen Umgang mit K�nstlicher Intelligenz notwendig sind. Schlie lich wird eine �berzeugende KI-Journey zur unternehmerischen Erschlie ung des KI-Potenzials vorgestellt.Die 2. Auflage wurde neu strukturiert und umfassend �berarbeitet. Dabei wurden die zahlreichen aktuellen Entwicklungen ber�cksichtigt: Vorstellung der gro en Sprachmodelle (wie z.B. Aleph Alpha und ChatGPT) - M�glichkeiten von Generativer AI - Analyse von Affective Computing - Ethik, Fairness und Erkl�rbarkeit der KI - Pr�sentation von Open-Source-L�sungen, Datenpools und F�rderprogrammen - Use Cases - Rechtliche Rahmenbedingungen.Der Inhalt

  • Grundlagen der K�nstlichen Intelligenz
  • Anwendungsfelder der K�nstlichen Intelligenz
  • KI-Challenge - wie K�nstliche Intelligenz im Unternehmen zu verankern ist

Prof. Dr. Ralf T. Kreutzer ist Professor für Marketing an der HWR Hochschule für Wirtschaft und Recht Berlin sowie Marketing und Management Consultant. Er war 15 Jahre in verschiedenen Führungspositionen bei Bertelsmann, Volkswagen und der Deutschen Post tätig, bevor er 2005 zum Professor für Marketing berufen wurde. Prof. Kreutzer hat durch regelmäßige Publikationen und Vorträge maßgebliche Impulse zu verschiedenen Themen rund um Marketing, Dialog-Marketing, CRM/Kundenbindungssysteme, Database-Marketing, Online-Marketing, Social-Media-Marketing, Digitaler Darwinismus, strategisches sowie internationales Marketing gesetzt und eine Vielzahl von Unternehmen im In- und Ausland in diesen Themenfeldern beraten.

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