L Impact de la Perception Du Risque Sur L Intention D Entreprendre
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La thématique du risque dans le domaine de la création d'entreprises suscite un intérèt croissant de la part des chercheurs. Notre travail vise une analyse théorique et statistique de la variable intention d'entreprendre par la mise en accent de l'impact de deux dimensions relatives au risque sur l'intention de créer. Sur la base d'un modèle alternatif de l'intention d'entreprendre, le risque est perçu comme opportunité et/ou comme menace à travers le contrôle comportemental perçu . En Tunisie la décision de créer une entreprise est généralement vue comme une décision risquée. Suite à une étude hypothético-déductive effectuée auprès d'un échantillon de 230 étudiants tunisiens, nous avons trouvé que la perception du risque comme menace se traduit par un comportement négatif, qui entrave l'intention d'entreprendre d'une part et l'acte de création d'autre part. Par analogie, la perception du risque comme opportunité se traduit par un comportement plutôt positif qui stimule l'intention et se concrétise par l'acte de création.
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