La boulangerie Lean: Eliminer les gaspillages pour être plus proche de votre client
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Disons d'embl�e que nombre de lecteurs de cette couverture vont se poser la question suivante: quel rapport entre le lean et une boulangerie ? C'est sans doute parce qu'une id�e re�ue leur fait penser � Lean = r�duction des co�ts dans l'industrie de grandes s�ries ! Or le lean est une v�ritable strat�gie d'entreprise. Une alternative au management financier qui a envahi l'�conomie et aussi une formidable opportunit� pour des dirigeants de d�velopper la motivation, l'engagement et le jugement de leurs salari�s. Ce qu'ont fait Antonio Tena et Emi Castro � Barcelone, en quelques ann�es, est absolument remarquable. � partir d'un premier �chec, tr�s instructif, ils ont cr�� la premi�re cha�ne de boulangeries en Catalogne. Leur secret: s'int�resser � leurs clients et utiliser les principes et les outils du lean pour sans cesse trouver les services et les produits qui leur plairont tout en construisant les moyens de leur d�veloppement.
Castro Emi: - Juan Antonio Tena et sa femme Emi Castro sont les propriétaires de 365 Cafe, chaîne barcelonaise qu'ils ont fondée en 1999. Juan Antonio présente comment il s'est appuyé sur la pensée Lean pour adresser une par une les difficultés limitant la croissance. Emi est responsable des points de vente. Elle raconte comment elle a interprété cette pensée pour pouvoir servir des milliers de clients chaque jour.
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