La Citoyenneté de L Entreprise Transnationale

Name: La Citoyenneté de L Entreprise Transnationale
Brand: Omniscriptum
SKU: 9786131586767
Price: 10933.0 INR
Availability: InStock

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ISBN13: 9786131586767
Binding: Paperback
Subject: N/A
Publisher: Omniscriptum
Publisher Imprint: Omniscriptum
Publication Date: February 28, 2018
Pages: 348
Original Price: GBP 86.0
Language: French
Edition: N/A
Item Weight: 508 grams
BISAC Subject(s): Management

About The Book

Les dernières décennies ont vu la mutation rapide des sociétés industrialisées ou en développement, du fait surtout de la mondialisation des marchés stimulée par l'entreprise transnationale. Si elle est créatrice de richesses, la dynamique économique creuse également les inégalités sociales. Critiquée pour son manque de vision et d'état d'âme, l'entreprise transnationale rétorque par l'affirmation de sa citoyenneté. Le succès économique et la longévité d'une entreprise dépendent grandement de sa faculté d'adaptation et d'innovation, y compris sociale. La citoyenneté de l'entreprise est une forme de responsabilité sociale si elle outrepasse une philanthropie cosmétique pour concerner également les activités productrices et le dialogue de l'entreprise avec les pouvoirs publics et la société civile. La citoyenneté authentique de l'entreprise représente à la fois une activité économique, un acte de gouvernance et une source de lien social. Elle réduit son risque opérationnel par le renforcement de son ancrage sociétal. L'entreprise assure ainsi sa viabilité économique et sa légitimité sociale, et nourrit un réel progrès économique et social.

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