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La formation et l'accompagnement dans la vente directe par reseau. Rapport d'intervention by Mesmouki, Niama

La formation et l'accompagnement dans la vente directe par reseau. Rapport d'intervention

by Niama Mesmouki
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Book cover type: Paperback
  • ISBN13: 9783668527874
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 92
  • Original Price: USD 67.9
  • Language: French
  • Edition: N/A
  • Item Weight: 132 grams
  • BISAC Subject(s): Management

Rapport de Stage de l'année 2016 dans le domaine Gestion d'entreprise - Direction d'entreprise, Management, Organisation, note: A, Universität Hassan II. Casablanca, langue: français, résumé Le présent rapport décrit un projet d'intervention auprès de LAE Cosmétique, une entreprise marocaine de distribution des produits cosmétiques via la vente directe par réseau, un système de distribution en pleine expansion ces dernières années, notamment au Maroc. Ce projet consistait à mettre en place une structure de formation et d'encadrement au profit des distributeurs indépendants de l'entreprise. Ce choix a été fait par la direction de l'entreprise pour faire face à plusieurs dysfonctionnements détectés au niveau de son réseau de distribution et qui avaient comme principale cause: l'absence d'un système d'encadrement et d'une structure de formation de ses distributeurs, dont le nombre se multiplie quotidiennement. L'objectif principal de cette intervention était donc de faire face aux dysfonctionnements détectés et d'améliorer la performance des distributeurs par la formation et l'encadrement. Dans le rapport, se trouve une description détaillée du déroulement de ce projet et ses différentes phases de réalisation depuis décembre 2015 au mois d'aout 2016. La première partie décrit le contexte général de l'intervention: Une présentation de l'entreprise LAE Cosmétique, son organisation et une idée sur l'existant en matière de formation avant le lancement du projet; ainsi qu'une analyse du secteur d'activité de l'entreprise, qui permet de cerner les spécificités du marché à prendre en compte dans la réalisation du projet. Ensuite, après l'énoncé du mandat, se trouvere une présentation du cadre théorique sur lequel cette intervention s'est basée. A savoir, une revue documentaire sur la performance et la motivation des commerciaux, et une présentation de deux modèles d'entreprises qui sont reconnues par la performance de leurs systèmes de formation et d'encadrement des dist

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