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La franchise principale by Abou El Saoud-M

La franchise principale

by Abou El Saoud-M
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Book cover type: Paperback
  • ISBN13: 9786131506123
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Univ Europeenne
  • Publisher Imprint: Univ Europeenne
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 80.0
  • Language: French
  • Edition: N/A
  • Item Weight: 540 grams
  • BISAC Subject(s): Business & Financial

La franchise a une vocation naturelle d'expansion. Cette propension de se d�velopper sur d'autres march�s para�t comme la continuation normale d'une r�ussite jusqu'alors locale. La franchise principale est le mod�le le plus emprunt� en pratique qui consiste � accorder � un franchis� principal le droit de conc�der des franchises sur son march� local. Afin de parvenir � r�aliser sa t�che, le franchis� principal re�oit les �l�ments de franchise du franchiseur, puis il les adapte et les exp�rimente. Le r�seau de franchise exige une unit� d'action qui se traduit par l'application des m�mes normes, et une organisation qui vise � partager les march�s et � se prot�ger contre la concurrence d�loyale. La dimension collective du r�seau rend l'inex�cution d'un contrat d'adh�sion pr�judiciable pour certains adh�rents "tiers" qui peuvent, d�s lors, engager la responsabilit� du d�faillant. Le sort des contrats de franchise � la fin du contrat de franchise principale doit faire l'objet d'une disposition contractuelle consacrant leur cession ou leur poursuite.

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