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La Musique Classique Publicitaire by Mayol-S

La Musique Classique Publicitaire

by Mayol-S
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Book cover type: Paperback
  • ISBN13: 9786131516153
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 136
  • Original Price: GBP 40.0
  • Language: French
  • Edition: N/A
  • Item Weight: 209 grams
  • BISAC Subject(s): General

On dit souvent que la musique adoucit les moeurs. Plusieurs disciplines adhèrent à l'idée que la musique a des vertus qu'elle est seule à détenir. La musique, qui a pour principale conséquence de stimuler les émotions et d'influencer l'humeur des consommateurs, a très vite intéressé la publicité dont l'objectif est de faire rèver en donnant de l'intérèt et une âme à des produits et des marques. La musique en rendant la publicité plus agréable va donc contribuer à une meilleure réception du message diffusé. Elle détend, divertit et installe une ambiance chaleureuse qui place le spectateur dans des conditions favorables pour recevoir le message commercial. Ce livre se propose donc de comprendre le fonctionnement de la musique publicitaire et son influence sur le comportement du consommateur. Ce livre s'adresse à deux types de publics: - Les étudiants en écoles de commerce, de communication et universités qui étudient le marketing, le comportement du consommateur, la communication persuasive. - Les dirigeants, cadres et consultants d'entreprises, confrontés à la problématique du processus de traitement de la musique publicitaire par le consommateur.

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