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La Píldora Serrahima by Serrahima, Pedro

La Píldora Serrahima

by Pedro Serrahima , Carolina Bensler , Sergio Cortina
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Book cover type: Paperback
  • ISBN13: 9788409350049
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sala de Peligro
  • Publisher Imprint: Sala de Peligro
  • Publication Date:
  • Pages: 200
  • Original Price: GBP 12.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Business Ethics

El libro en el que se cuentan la vida y milagros de Pedro Serrahima, el hombre que puso en órbita Pepephone, trajo O2 a España y transformó la experiencia de cliente en nuestro país.

Probablemente es el único libro en la Historia capaz de tener un prólogo del presidente de Telefónica, José María Álvarez-Pallete, y un epílogo del secretario general y portavoz de Facua, Rubén Sánchez. Esto se debe en parte a que Serrahima ha conseguido éxitos empresariales sin parangón, como conseguir vender una operadora con una veintena de trabajadores a MásMóvil por 160 millones de euros, o lanzar O2, uno de los proyectos más exitosos de Telefónica en un momento difícil para el sector de las telecomunicaciones. Pero también se debe a que lo ha hecho desde el respeto total a sus clientes, eliminando barreras que durante años se daban por inamovibles y que hoy están en desuso gracias a su ejemplo.

Sabías que dejó Ono frustrado porque tenía un proyecto rompedor para su telefonía móvil pero el operador prefirió apostar por otro que fue un sonoro fracaso? O que Pepephone se autodestruyó pocos meses después de salir al mercado aunque ninguno de sus clientes se entero? Crees que se puede convertir a tu peor enemigo en el padrino de tu hija? Te interesa saber cómo fue la noche en la que Javier Hidalgo y Rosauro Varo vendieron la compañía del macarra de lunares a MásMóvil? O qué papel tuvieron los portales de Internet en su crecimiento? Conoces la batalla interna que hubo en Telefónica para lanzar la marca O2 en España? De qué famosa start-up fue Pedro consejero delegado por unas horas? Por qué salió de Globalia después de no llegar a cumplir un año en la compañía?

Este libro responde muchas de estas preguntas y contesta a dudas que no sabías que tenías.

No encontrarás en él lecciones para hacerte rico, casi lo contrario, y no incluye lecciones masticaditas sobre cómo comportarse en el mundo de la empresa. Probablemente, muchas de las cosas que cuenta Pedro son anatema en las escuelas de negocio. Y aún así le ha ido bien.

Su lectura tiene un riesgo importante: una vez que ves el mundo desde los ojos de Pedro Serrahima ya es muy difícil volver a verlo de otra manera.

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