La questione delle strategie di marketing nei media audiovisivi pubblici del Burundi

Name: La questione delle strategie di marketing nei media audiovisivi pubblici del Burundi
Brand: Edizioni Sapienza
SKU: 9786630000849
Price: 5315.0 INR
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by Innocent Ntirandekura

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ISBN13: 9786630000849
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: May 23, 2026
Pages: 60
Original Price: GBP 42.0
Language: Italian
Edition: N/A
Item Weight: 96 grams
BISAC Subject(s): General

About The Book

Questa tesi analizza le strategie di marketing messe in atto da RTNB dall'adozione della sua politica commerciale nel 2011, in un contesto di riduzione dei finanziamenti statali. Dopo aver presentato i concetti chiave di comunicazione, media e marketing, nonch� la storia e la missione di RTNB, il lavoro esamina le risorse materiali e finanziarie del mezzo pubblico. L'indagine condotta su direttori commerciali e agenti rivela una conoscenza parziale delle strategie di marketing e mette in evidenza la mancanza di risorse per raggiungere efficacemente i clienti, soprattutto nelle province. C'� anche poca sintonia tra la missione del servizio pubblico di informare ed educare e le esigenze di una politica commerciale redditizia. Le principali difficolt� sono legate alla mancanza di motivazione, formazione e attrezzature e alla concorrenza dei media privati. Il documento conclude che, sebbene la RTNB disponga di strategie di marketing, queste sono scarsamente sfruttate a causa di specifiche che privilegiano la missione pubblica rispetto allo sviluppo commerciale, limitando cos� l'autonomia e la performance finanziaria del media.

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