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La relation B2Com by Oluyomi Osobajo

La relation B2Com

by Oluyomi Osobajo
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₹9,715.00
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Book cover type: Paperback
  • ISBN13: 9786208514914
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 476
  • Original Price: GBP 87.0
  • Language: French
  • Edition: N/A
  • Item Weight: 694 grams
  • BISAC Subject(s): Management

La détérioration rapide et continue de la région du delta du Niger au Nigeria au cours des quatre dernières décennies a été une source majeure d'inquiétude pour le gouvernement et les praticiens. C'est pourquoi la région a été le théâtre de conflits et de violences continuels entre les communautés d'accueil et les compagnies pétrolières. Malgré les efforts des chercheurs et des universitaires dans le domaine du marketing relationnel, aucun n'a examiné les éléments de la relation et/ou la qualité de la relation entre ces deux parties prenantes clés dans le contexte de l'industrie pétrolière et gazière. Ce livre apporte donc une nouvelle contribution au domaine du marketing relationnel dans le domaine de la qualité de la relation en fournissant une compréhension détaillée des éléments de la relation, ainsi que des déterminants et des dimensions de la qualité de la relation entre une entreprise et sa communauté d'accueil. Il sera utile aux praticiens du pétrole et du gaz, au gouvernement et aux autres parties prenantes de l'industrie pétrolière et gazière qui envisagent de développer et/ou d'entretenir des relations mutuellement bénéfiques avec la communauté d'accueil.

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