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La reputazione dell'agricoltura e dell'industria alimentare tedesca by Kieslich, Markus

La reputazione dell'agricoltura e dell'industria alimentare tedesca

by Markus Kieslich
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Book cover type: Paperback
  • ISBN13: 9786202329934
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 31.23
  • Language: Italian
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Production & Operations Management

A causa di episodi quali lo scandalo della diossina o dell'ESB, l'agricoltura e l'industria alimentare tedesche sono oggetto di crescenti critiche da parte dell'opinione pubblica. Le associazioni ISN, DBV e BVE ritengono necessario intervenire e intendono migliorare l'immagine dei due settori attraverso campagne di sensibilizzazione. In questo lavoro si esamina se la reputazione influenzi il comportamento dei consumatori e se quindi una campagna di immagine sia giustificata. I fattori che influenzano la reputazione dell'agricoltura e dell'industria alimentare e gli effetti del costrutto vengono analizzati con l'aiuto del metodo dei minimi quadrati parziali. I risultati mostrano che la fiducia nei settori dell'agroalimentare � molto alta rispetto ad altri settori. La credibilit� dell'industria alimentare � invece percepita come leggermente negativa, mentre quella dell'agricoltura � percepita come positiva. Solo la dimensione affettiva della fiducia e la componente funzionale del benessere degli animali influenzano la reputazione dell'agricoltura. La reputazione dell'agricoltura ha un'influenza molto forte sulla reputazione dell'industria alimentare, che a sua volta non esercita un'influenza significativa sulle variabili del comportamento dei consumatori.

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