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La résistance au changement dans les entreprises de presse by Hochstrasser-S

La résistance au changement dans les entreprises de presse

by Hochstrasser-S
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Book cover type: Paperback
  • ISBN13: 9786131583506
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 68
  • Original Price: USD 42.0
  • Language: French
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Management

Un tiers, voire deux tiers des initiatives de changement sont voués à l'échec, rappellent les professeurs de management A. Gilley, P.Dixon et J.Gilley. Les entreprises de presse ont pourtant besoin de changer, leur survie dépend de leur capacité à se réinventer et à répondre aux nouvelles demandes du lectorat. Les journaux ont une tradition centenaire et ils ont relativement peu évolué au fil du temps comparé à d'autres industries. Le changement y est d'autant plus difficile. Surtout pour les employés. D'où vient cette résistance et comment la surmonter? Plusieurs spécialistes du management, dont l'une des références mondiales, John Kotter, ont analysé les clés du succès pour une mutation réussie. Cet ouvrage revient sur ces préceptes généraux pour les confronter au monde de la presse et en particulier celle de Suisse romande.

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