La RSE et la disposition à payer des consommateurs

Name: La RSE et la disposition à payer des consommateurs
Brand: Editions Notre Savoir
SKU: 9786209869853
Price: 9170.0 INR
Availability: InStock

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ISBN13: 9786209869853
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: March 25, 2026
Pages: 156
Original Price: USD 102.0
Language: French
Edition: N/A
Item Weight: 218 grams
BISAC Subject(s): Production & Operations Management

About The Book

L'objectif de cette �tude �tait d'examiner l'existence d'un lien �ventuel entre la RSE et la disposition � payer (DAP) des consommateurs � l'aide d'une m�thode de recherche compatible avec les incitations. Plusieurs ench�res de Vickrey ont �t� organis�es aupr�s d'un �chantillon total de 122 �tudiants. L'objet de l'�tude �tait une cl� USB d'une marque fictive, tandis que la dimension RSE �tait manipul�e par le biais d'un article de journal fictif. L'analyse des donn�es a r�v�l� qu'il existe une relation positive entre l'�thique d'une entreprise et la WTP des consommateurs. En ce sens, il a �galement �t� constat� que la r�duction moyenne de prix en cas d'informations n�gatives sur la RSE est - par rapport au groupe t�moin qui n'a re�u aucune information sur la RSE d'une entreprise - bien plus �lev�e que la majoration de prix que les consommateurs seraient pr�ts � payer en cas de RSE �lev�e. De plus, l'attitude envers la marque joue un r�le de m�diation partielle dans la relation entre la RSE et la WTP, et des variables telles que le soutien au domaine de la RSE - qui d�crit la sympathie des individus pour les enjeux sp�cifiques qu'une entreprise aborde dans le cadre de ses activit�s de RSE - ou l'importance qu'une personne accorde � la RSE en tant que crit�re d'achat, mod�rent partiellement cette relation.

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