La singulière fabrique des sondages d'opinion

Name: La singulière fabrique des sondages d'opinion
Brand: Editions L'Harmattan
SKU: 9782343234557
Price: 1690.0 INR
Availability: InStock

by Michel Lejeune

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ISBN13: 9782343234557
Binding: Paperback
Subject: N/A
Publisher: Editions L'Harmattan
Publisher Imprint: Editions L'Harmattan
Publication Date: June 18, 2021
Pages: 168
Original Price: USD 24.15
Language: French
Edition: N/A
Item Weight: 241 grams
BISAC Subject(s): Media Studies

About The Book

Les sondages d'opinion �chappent � tout contr�le, mis � part les sondages �lectoraux soumis � quelques contraintes. La forte concurrence a abouti � la g�n�ralisation du recrutement des sond�s par candidatures spontan�es sur Internet. Il en r�sulte une production low cost. Sonder est une science qui a ses principes, lesquels sont ignor�s ou d�tourn�s par les sondeurs dans leur d�marche empirique. Face � leur assurance l'auteur livre au lecteur les cl�s d'une analyse critique des r�sultats publi�s. Il examine de fa�on p�dagogique toute la cha�ne de production, de la s�lection des �chantillons � la livraison des commentaires repris dans les m�dias. Les concepts de quotas, marges d'erreur, biais, redressement peuvent �tre expos�s simplement, il n'y a pas de sophistication scientifique. L'auteur illustre toutes les d�rives sur des sondages r�els, notamment d'intentions de vote. D�montrant que le secret professionnel est un mythe il propose des r�gles de transparence et de contr�le appropri�es.

About The Author

Lejeune, Michel: - Michel Lejeune, centralien et PhD in statistics, a suivi une carrière académique aux USA, en Suisse et en France où il a été professeur à l'ENSAI, à l'ESCP et au CNAM, puis professeur des Universités à Grenoble. Il a été membre élu de l'Institut International de Statistique et du Conseil de la Société Française de Statistique. Il a une expérience de trente ans des pratiques sondagières notamment comme directeur du Centre de Recherche sur l'Epargne et membre du Comité Scientifique du CESP auditant les mesures d'audience des médias.

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