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La Valeur Nutritive Dans Les Achats Alimentaires by Oubella-A

La Valeur Nutritive Dans Les Achats Alimentaires

by Oubella-A
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Book cover type: Paperback
  • ISBN13: 9783841792280
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 180
  • Original Price: GBP 49.0
  • Language: French
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): General

Toute personne doit s'informer sur ce qu'elle mange parce que la santé passe par une alimentation saine et équilibrée. Ce travail s'intéresse à l'utilisation de la valeur nutritive figurant sur les aliments préemballés. Il cherche à étudier jusqu'à quel point les consommateurs la prennent en considération dans leurs achats et quels sont les caractéristiques de ses utilisateurs et non utilisateurs. Aziza Oubella a d'abord décelé les variables susceptibles d'influencer l'utilisation des informations nutritives. Ensuite, elle a mené des entretiens en profondeur auprès de 30 individus et une étude confirmatoire auprès de 344 participants. L'étude a été réalisée au Canada. Ce travail s'adresse aux recherchistes en sciences sociales, en marketing et toute personne s'intéressant au domaine de la santé et de la nutrition. Ils peut également intéresser les étudiants de ces domaines.

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