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La valeur stratégique de l'information by Robert Volkwyn

La valeur stratégique de l'information

by Robert Volkwyn
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Book cover type: Paperback
  • ISBN13: 9786208770761
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 34.71
  • Language: French
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Production & Operations Management

Les d�fis auxquels l'entreprise moderne est confront�e sont dynamiques. Pour les relever, il faut des dirigeants d'entreprise innovants et autonomes. L'un des �l�ments cl�s du processus d'autonomisation est la fourniture r�guli�re d'informations pertinentes, sur lesquelles s'appuie le processus d�cisionnel. La planification strat�gique ayant pour but de d�finir l'orientation g�n�rale d'une organisation, il est n�cessaire de bien comprendre les variables d'entr�e. L'information facilite ce processus. Mais attention: sans gestion efficace, l'avalanche d'informations � l'�re informatique peut compliquer le processus d�cisionnel au lieu de le simplifier. De plus, investir dans les technologies de l'information peut n�cessiter d'�normes ressources financi�res. Les dirigeants ont du mal � quantifier le retour sur investissement. Ils peuvent se demander: Pourquoi d�penser vingt millions de dollars pour rester comp�titifs alors qu'il suffirait de quelques millions pour am�liorer le service � la client�le ? Cet ouvrage pose l'hypoth�se que l'investissement dans des syst�mes d'information pertinents et centr�s sur le client apporte de la valeur et un retour sup�rieur au co�t du capital.

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