Language as Commodity: Global Structures, Local Marketplaces

Name: Language as Commodity: Global Structures, Local Marketplaces
Brand: Bloomsbury Academic
SKU: 9781847064233
Price: 6790.0 INR
Availability: InStock

by Rani Rubdy

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ISBN13: 9781847064233
Binding: Paperback
Subject: N/A
Publisher: Bloomsbury Academic
Publisher Imprint: Bloomsbury Academic
Publication Date: November 21, 2008
Pages: 248
Original Price: USD 58.95
Language: English
Edition: N/A
Item Weight: 386 grams
BISAC Subject(s): Globalization and Linguistics / General

About The Book

Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.
This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.

About The Author

Rubdy, Rani: - Rani Rubdy is an independent researcher.

Tan, Peter: - Peter Tan is at the Department of English Language and Literature at the National University of Singapore, Singapore.

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