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Lateral Thinking: Creativity Step by Step

by Edward de Bono
Save 34% Save 34%
Current price ₹1,233.00
Original price ₹1,862.00
Original price ₹1,862.00
Original price ₹1,862.00
(-34%)
₹1,233.00
Current price ₹1,233.00

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Book cover type: Paperback
  • ISBN13: 9780060903251
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Harper Perennial
  • Publisher Imprint: Harper Perennial
  • Publication Date:
  • Pages: 300
  • Original Price: USD 18.99
  • Language: English
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Creative Ability and Psychotherapy / Psychoanalysis

From the Back Cover

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

de Bono, Edward: -

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series, and there are more than 4,000,000 references to his work on the Internet.

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